Ultraceuticals is well recognised in the industry as a leader in developing award-winning breakthrough cosmeceutical skincare products without animal testing. An award winning Australian owned luxury global beauty brand established in the 1970’s, Ultraceuticals chose EB Digital to develop brand, omnichannel B2B and B2C digital and media marketing strategies, implemented PPC, from end-to-end management of Social Media, SEO, Social Media SEO, UX, and EB Digital new website design and implementation. We worked in house to upskill staff on Social Media Management, as well as website and SEO management.
We developed the global marketing, digital roadmap, operations, eCommerce platforms in ANZ, USA, Russia, Ireland, Nordic Benelux, Germany, Italy through the line. We launched Virtual Online Skin Consultations and HubSpot CRM generating +25% increased online sales within three months during COVID. We increased conversion rate by 27% and AOV by $90 through cross sell and upsell Integration and harmonization strategies for Retail, B2B (wholesale) and Online.
