Petbarn is the leading Pet care and pet wellness brand in Australia and New Zealand worth over $1 billion. EB Digital helped petbarn achieve key results including winning 2021 omnichannel retailer of the year, for digital transformation and innovation work carried out during the peak of the global pandemic COVID crisis. Petbarn was the first organization in Australia to partner with UBER for Petfood delivery, same-day delivery, and zero-contact click-and-collect.
Petbarn’s click-and-collect, same-day delivery within 60 mins was ground breaking at the time due to the complexity of leveraging live structured data that enabled best-in-class Customer Experience driven eCommerce, Digital Marketing strategies. The implementation of Live Chat, as well as fresh food delivery and Adobe Experience Manager ensured Pet lovers had all they needed whilst stuck at home.
A broad integrated range BAU and Campaign activities supplemented the innovation enabling 500% growth of the brand including PPC, SEO, Graphic Design, website redesign, and Adobe Experience Manager whilst undertaking a significant Digital Transformation.